ELLUCIAN | EDUCAUSE Brand Activation

Ellucian wanted to debut their newly developed brand platform at one of higher ed's largest events of the calendar year, the EDUCAUSE Conference.  We partnered with Marketing, Brand, Social and Design teams to construct the #PoweredByPassion brand activation that helped highlight the brand and its passion for higher education.  Participants visited the booth and learned not only about Ellucian products and services, but were given the chance to thank the mentors and teachers that have powered their passion for working in higher ed.